Holi App
Scope of work
Deck design
Year
2025
Tools used
The project involved developing a comprehensive B2B presentation for Holi, a pioneer in the Polish Digital Therapeutics (DTx) market. The primary objective was to persuade modern healthcare facilities to adopt a hybrid model for obesity treatment.
All data within this presentation has been sanitized and does not reflect the company’s actual financial results or internal sensitive information.
Strategic Communication & Data Visualization
The core of the work involved developing a visual language that communicates both scale and clinical efficacy. To achieve high-impact data presentation, Napkin AI 🌠 was integrated into the workflow, significantly streamlining the creation of complex charts and diagrams. This AI-driven approach allowed for the rapid generation of polished, visually engaging data visualizations that correlate high patient volume with sustained therapeutic results.
Functional Architecture & User-Centric Design
A significant part of the process was the creation of a logical information architecture tailored to the specific needs of healthcare professionals. The design incorporates structured segmentation that aligns with the various stages of the patient journey—from prevention to advanced pharmacotherapy support. This functional clarity ensures that the technological ecosystem is perceived as a seamless extension of a clinic’s existing services rather than a disruptive burden.
Digital Identity & Market Validation
The aesthetic direction utilizes modern design trends, such as Glassmorphism and Dark Mode, to establish a premium health-tech identity. The visual strategy integrates authentic application interfaces with professional medical photography, grounding the digital product in a real-world clinical context.
